Toonz Media Group, India’s top animation studio, has introduced MyToonz, a dedicated free streaming channel now accessible via LG Smart TVs across the country. The FAST channel—constructed using technology from streaming infrastructure provider Amagi—marks the animation company’s focused entry into the smart TV market, with plans to expand globally over the next few years. The service will begin by targeting Southeast Asian markets including Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Built on Toonz’s extensive library of over 25 years of animation production, MyToonz offers a curated selection of children’s programming including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the booming FAST streaming sector.
A Fresh Age for Complimentary Streaming TV
The launch of MyToonz marks a significant shift in how content creators are handling distribution in an ever more fragmented media landscape. As conventional TV watching patterns keep declining, especially among younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have emerged as a vital alternative for reaching families and children. Toonz’s choice to shift towards this model demonstrates broader industry recognition that FAST platforms offer a viable route for monetising content whilst preserving accessibility. By collaborating with LG Electronics, one of the world’s biggest TV makers, Toonz has obtained premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and ensuring its programming gets to viewers without subscription barriers.
Viswanath Rao, speaking on behalf of Toonz Media Group, emphasised that the channel serves as the company’s deliberate approach to shifts in how people watch content and the connected television revolution. The collaboration between Amagi, a video delivery platform preferred by broadcasters and operators across dozens of countries, underscores Toonz’s commitment to developing systems equipped to handle major broadcasting requirements. For LG India, the launch of MyToonz strengthens its present selection of broadcast offerings, solidifying the manufacturer’s position as a supplier of quality programmes free of subscription fees. This collaboration demonstrates how conventional broadcasters and device makers are increasingly working together to build audience share in the FAST ecosystem.
- MyToonz builds on 25 years of experience in animation production
- Service covers internationally produced properties and India-based programming
- Toonz generates over 10,000 minutes of programming annually in Thiruvananthapuram
- FAST model bypasses subscription barriers whilst supporting advertising-based revenue models
Established over 30 Years of Animation Excellence
MyToonz’s debut is underpinned by Toonz Media Group’s strong reputation in animated content creation, extending across more than 25 years of creative development at its Thiruvananthapuram base in Kerala. The studio’s prolific output—upwards of 10,000 minutes of exclusive material per year—marks it as one of India’s premier animation powerhouses. This established infrastructure and creative credentials give MyToonz with a significant competitive edge, guaranteeing the channel opens with a carefully selected collection of programming rather than depending on minimal or formulaic material choices.
The breadth of Toonz’s programming catalogue allows MyToonz to cater to diverse viewer tastes and age groups within the children’s entertainment segment. Rather than launching with limited programming, the channel leverages years of accumulated intellectual property and production expertise. This foundation enables Toonz to stock MyToonz with diverse, vetted programming from launch, whilst at the same time continuing to produce fresh content to maintain engagement and compelling for audiences. The company’s demonstrated capability to handle large-scale production operations strengthens its capacity to sustain the FAST channel long-term.
A Broad Content Library
MyToonz’s broadcast selection showcases Toonz’s balanced emphasis on both internationally developed properties and distinctly Indian storytelling narratives. The channel presents titles such as “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” spanning animated versions of classical Indian narratives alongside current kids’ content. This well-rounded selection attracts families searching for culturally resonant content whilst sustaining access to worldwide known intellectual properties, establishing MyToonz as a truly inclusive platform.
Key Alliances Driving Global Ambitions
Toonz Media Group’s growth approach relies heavily on targeted alliances with established technology and distribution platforms. The collaboration with Amagi, a major technology supplier for FAST channels, delivers the technical backbone needed to grow MyToonz throughout various regions and platforms. Amagi’s platform is currently operating by content distributors and streaming platforms in dozens of countries, offering demonstrated experience in managing large-scale streaming operations. This partnership permits Toonz to concentrate on producing content whilst leveraging established technology built expressly for long-term advertising-funded streaming models. The arrangement exemplifies how media producers can speed up worldwide expansion by partnering with focused infrastructure specialists instead of developing custom platforms.
The collaboration with LG Electronics constitutes another key pillar of MyToonz’s distribution strategy. By securing placement on LG’s smart TV platform across India, Toonz achieves straightforward access to millions of households without requiring consumers to download additional applications or sign up for separate services. This embedded distribution model significantly lowers barriers to discovery and adoption. LG’s existing portfolio of free channels creates an developed environment where MyToonz can flourish, whilst the company leverages LG’s hardware reach and brand credibility. As Toonz expands into Southeast Asia, Europe, North America, and the Middle East, similar partnerships with local smart TV producers and digital distribution services will prove essential to recreating this success across diverse markets.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Technology Behind the Offering
Amagi’s technology platform forms the operational backbone of MyToonz, managing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is specifically engineered to support IP-based delivery systems, which Amagi identifies as essential for creating sustainable, ad-supported streaming businesses. By utilising Amagi’s proven platform rather than building proprietary technology, Toonz can launch MyToonz rapidly across new markets whilst preserving consistent quality and reliability. This approach allows the company to channel resources toward content creation and strategic partnerships rather than technical infrastructure, accelerating its global expansion timeline considerably.
Reimagining Kids’ Content Delivery
MyToonz marks a major transformation in how animated programming connects with viewers across India and beyond. Rather than depending exclusively on traditional linear broadcasting or paid streaming services, Toonz is leveraging the FAST format to democratise access to high-quality animated content. This model reflects the changing entertainment habits of modern families, where easy access, convenience, and free content have become paramount. By embedding MyToonz directly into LG smart TVs, the company removes barriers that typically hinder accessing programming, enabling kids and households to encounter engaging shows without dealing with complicated apps or payment barriers.
Viswanath Rao’s statement that “content creators must adapt to them” emphasises Toonz’s acknowledgement of core industry transformation. The FAST channel model allows the studio to capitalise on its comprehensive library using advertisements whilst offering households high-quality content at no cost. This dual-revenue approach differs markedly from standard paid services, where customer acquisition and loyalty drive profitability. For Toonz, which produces over 10,000 minutes of content each year from its Thiruvananthapuram facility, the FAST model offers an streamlined distribution channel that maximises audience reach whilst ensuring long-term profitability. The launch reflects the company’s aspiration to become a leader in children’s entertainment distribution rather than simply a content producer.
- FAST channels remove subscription barriers whilst creating revenue through strategic advertising
- Direct smart TV integration offers frictionless access without requiring separate app downloads
- Ad-supported model allows Toonz to generate income from extensive content libraries effectively
